DOM PERIGNON by MARTY STUDIOS

The brief was to refresh the brand experience while keeping all of its glamour, prestige and appeal of the luxury spirit for which it is notorious for. We developed a brand structure and brand identity guideline to help Dom Perignon develop additional marketing projects, such as window displays, print advertisements and promotional material consistent with each of Dom Perignon’s product categories; Vintage, Rosé and Black Dom.

Client: LVMH

Project: Designing the Dom Perignon packaging

Scope of work: Brand platform. Brand identity.. Packaging

Credits: Photo. Karl Lagerfeld