DOM PERIGNON by MARTY STUDIOS
The brief was to refresh the brand experience while keeping all of its glamour, prestige and appeal of the luxury spirit for which it is notorious for. We developed a brand structure and brand identity guideline to help Dom Perignon develop additional marketing projects, such as window displays, print advertisements and promotional material consistent with each of Dom Perignon’s product categories; Vintage, Rosé and Black Dom.
Project: Designing the Dom Perignon packaging
Scope of work: Brand platform. Brand identity.. Packaging
Credits: Photo. Karl Lagerfeld